Spin3 Announces First Mobile Italian Casino Deal with Neomobile
LONDON — (Marketwire) — 01/26/11 — Leading full service mobile gambling solutions provider Spin3, powered by Microgaming, the world’s largest online gaming software provider, has announced an agreement with Neomobile Gaming to launch a new mobile casino in Italy. The deal will deliver Italy’s first ever mobile casino, offering consumers the highest quality of casino style games on today’s most popular smartphones and mobile devices.
Neomobile Gaming, the mobile gambling division of the Neomobile Group, the global mobile media company leader in m-entertainment and a pioneer in m-commerce and m-marketing, has signed a strategic partnership with Spin3 for its play-for-real mobile casino product, GameWire™, and with Prima Networks Limited, powered by Microgaming for its online casino product. Neomobile is applying for the Italian gaming AAMS licence for online and mobile with support from Spin3, in order to capitalise on its strong entertainment portfolio and enter the eGaming market for the first time.
Francesco Postiglione, managing director of Neomobile Gaming, said, “This agreement with Spin3 links the Italian leader in the mobile entertainment market with one of the most important providers of mobile casino games in the world. The synergic sharing of respective know-how, after the achievement of AAMS authorisations, will allow both companies to build the very first Italian mobile casino. I am sure all those fans passionate about casino games will look on with great interest at this, both for the excellent user experience and for the high level of safety and security offered.”
Matti Zinder, head of Spin3, said, “Italy is starting to fulfil its potential as a leading eGaming market. Its progressive regulation makes it an example to the rest of the world. Our experience across regulated markets and expertise is vital for companies with mobile gambling ambitions. Neomobile has identified the great opportunity to move into the eGaming market thanks to the new legal framework, and further leverage its strong portfolio of consumer content. There is a crucial first-mover advantage with regulated markets, so it’s incredibly important to take the right approach from the beginning. We are working closely with Neomobile to launch what we hope and expect to be Italy’s first mobile casino.”
Spin3™, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world’s leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete award-winning offering includes dynamic wireless play-for-real and play-for-fun casino systems, powerful sports betting mobile application, interactive lottery solutions, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.
About Prima Networks Limited
Prima Networks Ltd, powered by Microgaming Software Systems, is a provider of Microgaming software and services to existing and emerging European regulated markets. As well as providing ARJEL approved software in France, Prima Networks Limited is also AAMS certified to offer Poker, Casino and Bingo in Italy.
About Neomobile Gaming
Neomobile Gaming is the mobile gambling division of the Neomobile Group, global mobile media company, leader in the mobile entertainment sector and pioneer in new markets such as Mobile Commerce and Mobile Marketing.
The offer of Neomobile Gaming will allow its customers to access a rich and complete portfolio of games (casino games, poker cash, bingo and lotteries directly from their own mobile phone), guaranteeing a more enjoyable and distinctive customer experience than the ordinary offer via web. This will allow to capture the audience attention and to guarantee the maximum standard for safety. The launch of gambling services is foreseen for the second quarter of 2011.
The Neomobile Group is leader in mobile entertainment and a pioneer in new markets such as mobile commerce and mobile marketing. Active on the market since 2004, the Company designs, develops, markets and distributes digital content and interactive services direct to consumers, in partnership with MNO all over the world.
In Mobile Entertainment, Neomobile is the leader in Italy and Brazil (after the acquisition of Zero9 in 2010) and among the top players in Spain, France, Turkey, Mexico and India.
In Mobile Commerce, Neomobile supports its partners (social network, dating services, browser game and media companies) to monetize their business through a mobile offer of their digital content and mobile internet solutions. The Company is active also in Mobile Marketing with a dedicated division, Neomobile Marketing Solutions, which designs and develops mobile advertising campaigns, applications, contest and special initiatives for clients and agencies.