The Rise of Sports Betting Industry in Australia
There has been a substantial rise in the Australian Sports Betting industry during the past few years. This growth has been accompanied by extensive promotion of sport betting as healthy, harmless fun activities, that like sport relies primarily on skill.
One of the major factors in the rise of Betting or Gambling industry is the participation of different sports in the realm of gambling world. As per 2014 survey, 207,000 Australians placed at least one sports bet via the internet, i.e., online betting in a period of three moths. Of which they visited online casinos to legally bet on a variety of sports like Horse racing, Football, Cricket, Rugby, and many more.
Changing consumer preferences and the aggressive marketing of online betting have driven the sports betting industry of Australia even further in the market. Competition is set to intensify in the near future in almost all the sports. Moreover, product innovation, the ongoing development of digital betting platforms, and the increasing popularity of online betting are set to continue to drive growth in sports betting industry of Australia.