Posted February 20, 2013 by GamblingKing in Gambling

Online Gambling Drawing Interest from Silicon Valley

Online gambling is expected to grow in the future, and Silicon Valley developers are already planning to get into the action. Companies are focusing on casual betting games for adults. Thus far, casual online gambling games have been made for players in other countries, where gambling laws allow online betting and the market pays well. Now, both large companies, such as Facebook, and smaller gaming developers are looking at the U.S. online gambling market, which has just been opened by the federal government.

Early Challenges

Several states are already laying foundations for online gambling that could mean big tax revenue in the future, but certain opponents are challenging the progress. Delaware and Nevada are the first to get started preparing an online gambling framework, and New Jersey may join them soon. Iowa, Mississippi, California and some other states have created bills concerning online gambling to manage future tax proceeds from gambling activities. However, online gaming isn’t widely supported by the anti-gambling groups and the casino industry, which is fighting in defense of its gambling market share.

Progress Continuing Anyway

Several Silicone Valley companies believe that the future of online gambling will be as accessible as online movies, e-books and casual games. While it might not be as glamorous as an offline casino, it will easily make up for it in convenience. As of now, land-based U.S. gambling is dominated by Indian casinos and a handful of others. While online gambling may be newly legal in the U.S., companies from Silicon Valley have been offering the services to other countries for some time. Now, consulting companies such as Betable are helping new startups develop their own gambling services.

Testing Gambling Games in Britain

Until the U.S. market officially opens to gambling, companies are testing their games in Britain, which supports iPhone gambling software. British users are already gambling with a Facebook bingo game called Jackpotjoy. Zynga, the developer of Mafia Wars and FarmVille, is about to release betting games in Britain. Other games are being developed by smaller, unknown developers. For example, Edgar and Cesar Miranda of San Jose, California, have created a game called Claw Crane. Apple hasn’t approved the game yet, but if it’s released, it will let British gamblers play for cash prizes. Clearly, anybody with an idea and creative ability has a chance to take a piece of the gambling action.

The Growth of Casual Gaming

Casual games first became prominent on Facebook, but they’re now available on mobile devices for players to enjoy as they ride public transit or wait for meals. While some casual games emulate gambling games, others are more creative. Casual gamers generally enjoy these activities for free, although some buy objects in the games to enhance their playing experience.

Now, developers are betting that many people will bet real money in online games. This will mean big profits for gaming companies, which expect to make up to thousands of dollars from individual players who use real money. Still, established Nevada and Indian casinos are not all on board with the idea. For example, Caesars Entertainment has already invested $180 million to buy a Facebook gaming developer. At the same time, some industry voices oppose online gambling, saying that it will encourage kids to gamble. For these reasons, online gambling isn’t yet defined as being the domain of developers or existing gambling players.


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