High 5 Games Major Distribution Deal with Playtech
Online casino players will soon be able to play some of their favorite games from the land-based industry thanks to a significant deal between casino content provider High 5 Games and leading online casino software and platform provider Playtech.
“We are very excited to be able to offer so many our games to Playtech and its impressive list of partners,” said Anthony Singer, CEO of High 5 Games. “One of H5G’s main objectives has been to grow our online presence and we believe this agreement will prove to be a valuable first step in achieving that objective.”
With the deal, Playtech will offer a double-digit number of H5G games to its online casino partners. These brands will include some of High 5 Games’ top-performing games from brick-and-mortar casinos from the past few years.
“We are thrilled to be working with High 5 Games, who has established itself as one of the best game creators in the industry,” said Mor Weizer, CEO of Playtech. “This relationship will allow Playtech to continue to offer market-leading products to all of our valued partners.”
The multi-year agreement was finalized last month at the European iGaming Congress and Expo (EiG) in Barcelona. As part of the agreement, H5G games will only be available for online wagering in legal and regulated jurisdictions.
“Playtech has a reputation for delivering high-performing and proven content to many of the biggest online operators in the world,” said Med Nadooshan, chief operating officer of High 5 Games. “This agreement will allow High 5 Games to expand its reach and introduce our games to brand new players around the world.”
Founded in 1995, High 5 Games has created more than 125 brands and 300 casino games for the gaming industry. The New York City-based company’s largest distributors for the land-based casino market include Bally Technologies and International Game Technology.
Founded in 1999, Playtech is the largest publicly traded online gaming software provider. With headquarters in the Isle of Man, the company’s licensees include Betfair, bet365, William Hill, Paddy Power, and Sky.
About High 5 Games (H5G)
Developing for the land-based, online, and social markets, High 5 Games has created hundreds of games that are played on six continents and in nearly 50 countries. Founded in 1995, H5G is responsible for many of the casino industry’s most successful video-reel slot machine games.
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech has some 2,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.