The strong growth in customer deposits and activity which started in the second quarter of this financial year has accelerated into the third quarter, with December 2010 setting records for both player deposits and wagering activity.

Player deposits in the quarter to 31 December 2010 were 35% higher than in the previous quarter to 30 September 2010 (unaudited).

Players using iPhone and Android devices accounted for 27% of deposits in December 2010. These services fully launched only in August 2010.

Net Gaming Revenue in the quarter to 31 December 2010 was £1,482,000 (unaudited), an increase of 20% on the previous quarter to 30 September 2010 (£1,232,000 unaudited).

Net Gaming Revenue in the quarter to 31 December 2010 was also 30% higher than during the same period in 2009.

New customer acquisition also improved during the period. The Company acquired 48,102 new players in the most recent quarter, compared to 39,190 in the previous quarter, an increase of 22% quarter-on-quarter.

Influence of Weather Conditions On Trading

An internal analysis of trading data by the Company, supported by anecdotal information from customers, suggests that adverse weather conditions benefitted the Company during this period. Specifically, snowy days were the busiest in the period.

The strongest weather correlation found was that the days with the worst snow during December had, on average, 15% more mobile gambling activity than days without snow.

Commentary

Charles Cohen, Probability plc CEO, commented:

“This was a record quarter for Probability. It seems that the snow helped, and our hunch is that customers were turning to their mobiles for entertainment when they found themselves stuck at home or elsewhere.

Either way, what matters to us are the underlying trends which show that this business is on the right side of powerful technological and behavioral changes as people increasingly direct their attention to smartphones and tablets.

The best demonstration of this is the rapid takeup of our services on the iPhone. These users are now approaching 30% of our business, from a standing start in August. We have had great success in managing the upgrade path for players who buy an iPhone or Android device and want to take their gambling account with them.

We are uniquely positioned to take advantage of this trend, particularly as we will be operating from a lower cost base than before once we transfer our operations to Gibraltar from Alderney, and are able to explore opportunities in Italy and elsewhere from there.

As the trading update confirms, this is going to be a very exciting period for us.”

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The site has just expanded to include a comprehensive section on mobile casino gambling. Mobile gambling is the fastest growing sector of the global gambling industry. A recent report from Juniper Research estimated that at the current rate of growth, the mobile gambling industry will be worth $48 billion by 2015. As mobile phone technology continues to develop and smartphones become ever smarter, mobile gambling grows along with it.

There are several factors responsible for the immense popularity of mobile gambling. Gambling in general has been a prominent pastime in many cultures, so the ability for players to bring their favorite casino games along with them is a tremendous advancement. Modern mobile phones not only make gambling portable, but they also enhance the experience of playing casino games by letting players control the games with touch sensitive displays, adding a unique interactive element to the games.

The mobile casino gambling section at Blackjack Champ gives players access to essential information about the world mobile gambling, and lets gamblers browse through the information from several angles. Because mobile casino games are tied to mobile phones, and because not all mobile phones are the same, it is important for players to be able to easily find mobile casinos and mobile casino games that are compatible with their devices. At Blackjack Champ, players can find information specific to several of the most popular mobile devices, including Apple’s iPhone and iPad, Google Android smartphones, Windows Mobile and Windows Phone 7 devices, and Blackberry mobiles.

Blackjack Champ’s new mobile gambling offerings include comprehensive reviews of the top mobile casinos and mobile casino bonuses. The site provides information about individual mobile casino games, and overviews of the companies that produce mobile casino software. Some categories are already proving to be very popular, including sections on iPhone casinos, Mobile slots, iPad gambling, mobile betting, and Android mobile gambling.

A further service offered by Blackjack Champ is their daily casino news posts, which now cover both the world of blackjack as well as the latest happenings in the mobile gambling industry. Every day new posts are created to help visitors keep up with the latest games and technology. The site’s news feed is syndicated by Google News, and is made available to millions of viewers every day.

The growth of mobile gambling shows no signs of slowing down. New mobile technology promises to bring ever faster devices, and new possibilities like 3D mobile displays are just around the corner. If there was ever a time to embrace mobile gambling, it is now; and Blackjack Champ is there to help.

About 2iventures
2iventures specializes in online gambling. The group consists of a handful of gambling enthusiasts who have been exploring the world of online gambling for many years. 2iventures operates a small network of internet gambling portals like Blackjack Champ. Each one specializes in a different fact of internet gambling, and each has been designed to help gamblers in its own way. 2iventures is headquartered in Budapest, Hungary, and has been helping gamblers find their way since 2003.

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According to 32Red Mobile Casino, a combination of stay-at-home weather, dreary UK television broadcasts, and the rise in the number of mobile devices on the market, mean that people are seeking entertainment options that are fun, quick to access, convenient to handle and rewarding.

It has already seen a rise in demand for its online casino products over the holiday period in previous years, and it is now positive that mobile casino gambling will become an even bigger hit.

Last month, mobile casino 32Red launched the first Blackjack app approved for the Apple iPhone. The gambling group said that the app has already paid out over GBP100,000 and expects to see it reward players to the tune of GBP1 million in a relatively short while.

“We can only think people are getting fed up with watching TV reruns and choose to play our mobile casino instead,” said the CE of 32Red, Ed Ware. “I guess the chance of winning a hand of blackjack, or even our Mega Moolah mobile slot with its GBP1million jackpot is more appealing than seeing Dell Boy again!”

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Research giant Juniper says that the odds of this happening in the future are excellent. In fact, the research firm estimates that mobile gambling wagers will hit the $48 billion mark by the year 2015 from a combination of casino games, lottery and sports betting.

When you think about it, the mobile phone is the perfect tool to use for wagering money. You could gamble on the morning commute, in your cubicle at lunchtime or while dressed in your night clothes at 3 am. There will be a day, and it is not so far off, when people won’t go to the horse track any more or to a sporting event because they will be routinely able to place their bets from their hand-held devices. Mobile betting is poised to change the world of gambling and it’s sure to become a revolution in the online gambling industry.

Some European casinos are already generating as much as 15% of their business through mobile casino game platforms. Huge online casinos such as Bet365 and Ladbrokes already offers mobile gambling and it is expected that most every online casino will follow suit. It wasn’t so long ago that online casino gambling was the latest and coolest thing. Now the coolest thing is a mobile casino because the technology is expanding quickly.

What do you think? Will you welcome the opportunity to gamble freely on your mobile phone or do you think that it’s enough to be able to play poker, blackjack and slots on your home computer? People against the idea say “enough is enough”. There are many good arguments for opposing the idea. Maybe it will be too easy to wager your hard-earned money if every web-based casino offers mobile gambling. But then again, you have to be an adult to gamble online and aren’t adults allowed to make their own decisions?

Until the phenomenon becomes widespread, most of us will have to settle for gambling online from our laptops, PC or iPads. And, what’s so bad about that? The online casino games are big, colourful and really quite amazing on our large screens. The experience is very much like it is when you are sitting in a land-based casino. Plus, with the live dealer games like blackjack and roulette that are being offered today, the experience is even more astounding and life-like, so what’s the rush with mobile gambling?

If you were to talk to anyone in the UK today that is currently enjoying online casino action at one of the top European casinos such as GuruPlay, you will probably be told that they are totally satisfied with what these great online casinos offer. GuruPlay has all of the games you could ever hope for, it has a live casino as well which is very popular and drawing throngs of new players each day. Sure, mobile gambling is coming more and more, but for now it seems that most of us are 100% satisfied with the online gambling choices we presently have. Are you?

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Now you can take your casino games wherever you are in the world. If you are always on the go and we don’t always go around carrying a laptop, perhaps mobile casino gaming is for you.

But how do we set our phones to accommodate casino games and what do we need?

1. Get a Mobile phone capable of playing and installing game applications. Such mobile phones are smart phones, PDA’s and Blackberry to mention a few. If you’re not sure about your current cellular phone, you can always check a game application’s specification. Also make sure that your phone can connect to the internet through wireless connections.

2. Download the casino game application you desire but also noting if it’s compatible to your mobile device. Downloading these applications does not take a long time and only consumes a few kilo bytes of space in your phone’s memory. There are various of mobile casino games to choose from and most of the time, online internet casino games have their mobile counterpart.

3. Once you have downloaded and installed the game application to your phone. It is now time to set up your account and connect online. A lot of casinos have certain variations on how this works so check their instructions well. Some online casinos need not set up a mobile account as long as you already have an account with them using your conventional computer or laptop.

4. Play and enjoy your game as you please!

You could still get calls when playing with online casino applications and the game would usually pause depending on which online casino you chose from, after the call you can easily resume to your game. They also look good despite being played in such a small screen and all your favorite classic casino games are still included in the application. Gameplay may differ slightly since you won’t be using the mouse to click through the screen. With mobile gambling games, controls are replaced by keys or the available mobile buttonsFree Web Content, although some mobile phones are touch screen capable.

The option of playing with real money and play money are also made available and an offline version as well.

Now there is no excuse as to prevent you from playing your most beloved casino games wherever you are.

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Paddy Power has now become the first online gambling company to produce a mobile casino application for Android smartphones. The application gives players full access to all of the services that the Paddy Power website has to offer. Designed in conjunction with Mobenga, the application allows for players to open new accounts, deposit, withdraw and place wagers. There is also a fully-functional history section, which allows users to view all of their previous transactions.

Paddy Power has already seen a great response from players across Europe. Not only have there been thousands of downloads of the new application; there has also been a great deal of wagering activity from Androids.

This is certainly a revolutionary move in the online gambling industry. It won’t be long before online gambling operators have developed applications for a wider range of mobile devices such as the Blackberry.

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Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015

This report provides a thorough examination of the mobile gambling market, appraising optimal models for deploying and marketing mobile gambling services. It highlights the success of the Japan Racing Association (JRA) in developing a world leading betting application as well as the dramatic adoption achieved by VODone’s mobile lottery service in China.

To this end, this report provides country level forecasts for both China and Japan, as well as for the UK, which continues to be the market leader in mobile casino services. Key forecasts split by mobile casinos, mobile lotteries and mobile betting include:

* Number of users
* Average monthly wagers
* Total annual wagers
* Annual gross win

Key Questions Addressed by this Report:

* What is the scale of mobile gambling transactions in the key markets of China, Japan & the UK?
* How has the growth in consumer smartphone adoption impacted upon the evolution of mobile gambling services?
* What are the advantages/disadvantages of deploying browser-based apps for gambling services?
* What strategies should service providers deploy to maximise their revenue opportunity from mobile gambling?
* To what extent have traditional hurdles constraining mobile gambling growth been removed or ameliorated?

Executive Summary

ES1 Introduction

ES2 What is the Report About?

ES3 Types of Mobile Gambling

ES4 Driving Mobile Gambling Adoption

Table ES1: Established/Emerging Mobile Gambling Drivers

ES5 The Opportunity for Mobile Gambling

ES5.1 The Market for Mobile Gambling Services

i. Quantifying Mobile Gambling: Wagers & Gross Win

ii. Total Mobile Gambling Wagers

Figure ES1: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table ES2: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

iii. Total Mobile Gambling Gross Win

Figure ES2: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table ES3: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015.

ES6 Strategic Recommendations

ES6.1 Service Providers

ES6.2 Regulators

1. Drivers & Dynamics of Mobile Gambling

1.1 The Rise of Mobile Gambling

1.2 Mobile Gambling Drivers

1.2.1 The Dynamics of Mobile Gambling

Figure 1.1: Mobile Gambling – Selected Established & Emerging Drivers

i. Established Drivers

a. Convenience

b. Privacy

c. Ubiquity

ii. Emerging Drivers

a. The launch of the iPhone and the App Store

The Impact of the App Store

Apps & Gambling: Getting the Message Across

b. Apple allows Gambling Apps

c. Improved User Interface

Figure 1.2: Touchscreen Smartphones, Touchscreen Featurephones – HTC Legend & LG Sentio

d. Smartphones are increasingly popular…

e. …and Smartphones possess GPS

f. The Rise of M-Commerce/M-Banking

g. The World Cup

h. Mobile Internet Adoption is Increasing

i. Deregulation of Gambling Services (primarily Europe)

1.3 The Demographics of Mobile Gambling

1.4 Types of Games and Services

1.4.1 Casino Style Gambling

Table 2.1: Traditional Casino Games Popular with Online Gamblers

1.4.2 Lotteries

1.4.3 Sports Betting

2. The Evolution of Mobile Gambling Services

2.1 Developed Markets: Mobile Gambling After the iPhone

2.1.1 The App-Based Approach: Aiming for the Multitasking Generation

2.1.2 Content Discovery: Browser or Storefront?

i. Advantages of a Browser-Based Approach

a. Browser-Based Applications Have No Porting Costs

b. Browser-Based Apps Have No Memory Constraints

c. Browser-Based Apps/Content is Portable

ii. Disadvantages of a Browser-Based Approach

a. Browser-Based Services Require Connectivity

b. Browser-Based Applications Can Be Slow

c. Mobile Networks Will be Unable to Cope with a Browser-Based Model

d. Mobile Browsers Are Not Application Platforms

iii. The Rise of the Hybrid – Opportunities for Thin Clients

2.2 Emerging Markets: From Communication to Entertainment

2.2.1 Case Study: PhilWeb

2.3 Evolving Business Models

2.3.1 Trusted Brands or New Entrants – B2B vs D2C

i. B2B

Figure 2.1: B2B Value Chain, Mobile Gambling

a. Case Study: Spin 3

ii. D2C

b. Case Study: Probability

Company Background

Products and Services

c. Case Study: Betfair

Company Background

Products and Services

d. Case Study: Cellectivity

Corporate Background

Geographic Spread

Key Clients and Strategic Partnerships

High Level View of Offerings

3. The Opportunity for Mobile Gambling

3.1 Regulation – A Brief Overview

3.2 North America

3.2.1 Case Study: USA

i. Regulation

ii. Future Prospects

3.3 Latin America

i. Future Prospects

3.4 Western Europe

3.4.1 UK

i. Opportunities

3.4.2 Rest of Western Europe

i. Opportunities

a. Spain

b. France

c. Germany

3.5 Central & Eastern Europe

3.6 Far East & China

3.6.1 China

i. Overview

ii. Early Deployments

iii. VODone: The Leading Mobile Lottery

iv. Future Prospects

3.6.2 Japan

Figure 3.1: iPAT Access Via Mobile

Figure 3.2: Japan Horse Racing 2009: Total Wagers ($27.75 billion)

i. Future Prospects

3.6.3 South Korea

3.7 Indian Sub-Continent

3.8 Rest of Asia Pacific

3.9 Africa & Middle East

4. Forecasts by Sector

4.1 Introduction

4.1.1 Quantifying Mobile Gambling: Wagers & Gross Win

4.1.2 General Prevalence

Figure 4.1: Gambling Commission Estimate of UK Mobile Gambling Prevalence, % Adult Adoption, June 2006-June 2010

4.2 Mobile Casinos

4.2.1 Mobile Phone Users Who Gamble Using Casino Type Services

Table 4.1: Percentage of Mobile Users Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2008-2015

Figure 4.2: Number of Mobile Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2008-2015

Table 4.2: Number of Mobile Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2008-2015

4.2.2 Mobile Casino Average Monthly Wager

Figure 4.3: Average Monthly Stake ($) Per User, Mobile Casino Services Split By UK & 7 Key Regions 2009-2015

Table 4.3: Average Monthly Stake ($) Per User, Mobile Casino Services Split By UK & 7 Key Regions 2009-2015

4.2.3 Total Mobile Casino Stakes

Figure 4.4: Total Annual Stakes ($m) Mobile Casino Services Split By UK & 8 Key Regions 2009-2015

Table 4.4: Total Annual Stakes ($m) Mobile Casino Services Split By UK & 8 Key Regions 2009-2015

4.2.4 Total Mobile Casino Gross Win

Figure 4.5: Total Mobile Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2009-2015

Table 4.5: Total Mobile Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2009-2015

4.3 Mobile Lotteries

4.3.1 The Market for Mobile Lottery Participation

i. Users Who Buy Lottery Tickets via Their Mobile Phone

Table 4.6: Percentage of Mobile Phone Users Who Play Lottery Games via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

Figure 4.6: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

Table 4.7: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

4.3.2 Mobile Lottery Average Monthly Wager

Figure 4.7: Average Monthly Wager ($) Per User, Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.8: Average Monthly Wager ($) Per User, Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.3.3 Total Mobile Lottery Wagers

Figure 4.8: Total Wagers ($m), Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015.

Table 4.9: Total Wagers ($m), Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.3.4 Total Mobile Lottery Gross Win

Figure 4.9: Total Mobile Lottery Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.10: Total Mobile Lottery Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015

4.4 Mobile Betting

Table 4.11: Percentage of Mobile Phone Users Who Engage in Betting via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

Figure 4.10: Mobile Users (m) Who Place Bets via Their Mobile Phone Split By UK, Japan & 8 Key Regions 2009-2015

Table 4.12: Mobile Users (m) Who Place Bets via Their Mobile Phone. UK, China, Japan & 8 Key Regions 2008-2015

4.4.1 Mobile Betting Average Monthly Wager

Figure 4.11: Average Monthly Wager ($) Per User, Mobile Betting Services Split By UK, Japan & 8 Key Regions 2009-2015

Table 4.13: Average Monthly Wager ($) Per User, Mobile Betting Services Split By UK, Japan and 8 Key Regions 2009-2015

4.4.2 Total Mobile Betting Wagers

Figure 4.12: Total Wagers ($m), Mobile Lottery Services Split By UK, Japan and by 8 Key Regions 2009-2015

Table 4.14: Total Wagers ($m), Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.4.3 Total Mobile Betting Gross Win

Figure 4.13: Total Mobile Betting Gross Win ($m) Split By UK, Japan & 8 Key Regions 2009- 2015

Table 4.15: Total Mobile Betting Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015

4.5 Total Market for Mobile Gambling Services

4.5.1 Total Mobile Gambling Wagers

Figure 4.14: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table 4.16: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Figure 4.15: Total Wager ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.17 Total Wager ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.5.2 Total Mobile Gambling Gross Win

Figure 4.16: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table 4.18: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Figure 4.17: Total Gross Win ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.19: Total Gross Win ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

5. Hurdles to Deployment and Adoption

5.1 Introduction

Figure 5.1: Addressing Key Hurdles to Mobile Gambling

5.2 Trust

5.3 Processing of Payments

5.4 The User Interface

5.5 Data Cost

5.6 Industry Structure

5.7 Network Coverage

5.8 Acceptance

5.8.1 Problem Gambling

i. Gamcare

5.9 Age Verification

Glossary

To order this report:

Wireless Technology Industry: Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015

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Every technology eventually becomes redundant but who would have thought that mobile technology would come back as such a force after the flop of WAP. Well it has and its here to stay and online casinos are launching mobile casinos faster than you can say mobile gambling, thanks to the likes of the Apples iphone, Nokia’s N96 and a host of other mobiles that use 3G and Java technology.

As society adopt this new and vast technology more and more applications and functionality are added frequently to which means it is improving by the day. Mobile gaming is the latest craze and is powered by an advanced remote gaming system which will no doubt give rise to the gambling industry as players wont even need to be at a computer to play their favourite game. The easily installed software linked with the Internet casinos and interactive television, allows the user to have a first class gaming experience any where and any point in time. This software can be easily installed on any wireless devices for later use giving gamblers the luxury of their favourite casino in their pocket. Mobile gaming is now regarded within the industry to be the next leading edge in casino-style gambling.

Net Entertainment, a company based in Stockholm is leading the way in terms of the mobile gaming revolution and as a major developer of casino software. Net Entertainment began manufacturing games for handsets for the early Nokia and Ericsson mobiles. In early 2000 the initial games were functioning commercially via WAP (wireless application protocol interface) which was extremely slow and sluggish plus the graphics and the resolution of the game play was poor and resulted in a deprived demand for the gaming format which damaged and decreased the market value.

With the advanced technology and enlarged globalization, the curiosity for mobile gaming improved and with that came superior usability, the enhanced Java Technology as well as 3G which has revolutionised the way in which people now use their handsets as they are now multifunctional hand held multimedia devices.

The majority of the current crop of mobile phones are powered by either Java technology or 3G which makes mobile gaming trouble-free enough to utilize and engage people in recreation. The graphics, gameplay, functionality and overall experience more than rivals that given when playing online so in the near future we could see a vast amount of people move away from what we now know as traditional online gaming and instead use their private handheld mobile phones.

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Pro: Easy Access to Casino Gaming

The great thing about mobile casino is that instead of having to travel to the a real casino, the casino travels with you. If you have a jones to play online blackjack, you can play it anytime, anywhere, without having to worry about where to find a game.

Con: Easy Access to Casino Gaming

Mobile gaming’s greatest strength may also provide its greatest risk. One pitfall some players run into when moving from live casino games to online casino games is a significantly greater money loss because the money does not “feel real” when being wagered over the computer screen. Chips remove a person one step from actual money, and virtual chips take them another step. Mobile chips may remove a person even further, so if one is not careful, it’s easy to get into trouble with mobile casino.

Pro: Small Interface

A mobile phone shrinks your casino so that it is pocket-sized. This is much more convenient than having to tote a laptop around with you, and is obviously much more convenient than having to carry chips to physical gaming tables.

Con: Small Interface

Some players may find the tiny screen takes some getting used to when used for mobile casino. Online casino gamers can enjoy large monitors and easily communicate their intended actions using the mouse. Mobile gamblers have to make use of the small keypad available to them and may have to squint to see all the action. That being said, many newer phones are built with this in mind, and have larger, clearer screens with easier-to-use keypads.

As you can see, each benefit to the mobile gaming device has a flip side. You will have to decide for yourself whether the benefits are worth the trouble. However, many players who were skeptical about online play now swear by it, and you may find the same is true of mobile play.

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mkodo supplies blue-chip betting and gaming operators such as 888, Blue Square and Sky Bet with mobile internet, mobile application and mobile marketing services. Spin3, a division of Spiral Solutions Ltd., provides complete, turnkey mobile solutions based on the industry’s leading mobile casino games.

Mark Gibson, mkodo’s Business Development Manager says: “We are always looking for ways to help our clients give their customers an excellent mobile experience whilst maximising their revenues from this channel. Mobile gaming is a natural add-on to the Sportsbook offering which is the bread and butter of our clients’ businesses. The partnership with Spin3 adds a further key supplier to the mobile casino games portfolio we are able to provide ‘off the shelf’ to our clients and we are delighted to be working with such an important player in this market.”

Matti Zinder, Head of Spin3 says: “We are looking forward to working closely with mkodo; a brand that has an excellent reputation and client base in the mobile Sportsbook market. The partnership opens up a rich new revenue stream for mkodo’s clients, who will be able to offer their customers access to our award-winning games portfolio.”

About mkodo

Set up in May 2001, mkodo provides a powerful and proven mobile platform that enables rewarding interactive relationships with customers through their mobile phones.

The mkodo Intelligent Mobile Platform (IMP) enables organisations to communicate interactively with their audiences using the mobile channel. The IMP is mkodo’s industry-leading flagship product and is available as a managed service or a software licence. Using mkodo’s expertise and off-the-shelf tools, clients can integrate SMS, mobile internet, mobile betting, mobile portals, applications, MMS and other mobile technologies in their mobile marketing, commerce, CRM, research, business efficiency or mobile content-delivery services.

mkodo’s blue-chip client base benefits from the highest quality technical and customer services. We have proven experience with thousands of successful activities across the globe. Clients include: 888, Rank Interactive, RNLI, Metro, Sky Bet, Ideal Shopping Direct, Sportech, Creation Financial Services, Turner Broadcasting, HPI, BBC, Reed Exhibitions.

About Spin3

Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world’s leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. With a complete offering that includes dynamic real and play-for-fun mobile casino games and systems, marketing services and innovative technologies, Spin3 is driving the interactive gaming market to new frontiers.

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