(PRWeb UK) September 2, 2010

Mobile lotteries in emerging markets dominate short term growth while deregulation of remote gambling also key to future expansion

Hampshire, UK – 2nd September 2010: A new report published today by Juniper Research has found that a combination of mobile casino, lottery and betting service launches in major emerging markets led by China allied to liberalisation of remote gambling legislation across the US and Europe will see the scale of annual wagers on mobile gambling exceed $48bn by 2015.

The report studies gambling services on a country-by-country basis. It finds that, in recent years, the Japan Racing Association’s iPAT service had been responsible for the bulk of global mobile gambling transactions, with casino/betting services in the UK accounting for much of the remainder. However, the sharp surge in adoption of the mobile lottery service launched by VODone will help propel China into third place in terms of mobile gambling transactions.

State lottery providers are anxious to explore new distribution channels, with US lottery sales from traditional outlets in decline. The upshot is that several lotteries are in the latter stages of discussion with mobile technology providers with a view to launching mobile lottery services in 2011.

Meanwhile, the US market is also poised to see the introduction of its first mobile lottery services. According to report author Dr Windsor Holden, “State lottery providers are anxious to explore new distribution channels, with US lottery sales from traditional outlets in decline. The upshot is that several lotteries are in the latter stages of discussion with mobile technology providers with a view to launching mobile lottery services in 2011.” In addition, the report observes that impending legislative changes in the US may herald an opportunity for mobile casino operators in the medium term.

Other findings from the Mobile Gambling Markets report include:

• End-users have eschewed multiplayer mobile gambling apps, preferring to multitask while playing “snacking” applications
• While Apple has begun to permit gambling apps to be sold via the App Store, the majority of service providers are opting for a browser-based approach

A whitepaper exploring the mobile gambling marketplace, “Good Odds for Mobile Gambling” is available to download from the new Juniper Research website today. To explore additional features of the new site and to register for free whitepapers/blogs, please go to www.juniperresearch.com.

Further details of the study ‘Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015’ can be downloaded from the Juniper website.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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James Grimes, product manager for Paddy Power, commented: “We have planned more new games for the next weeks and months. Additionally, we will integrate the games service with our very successful sports product. We aim to offer unique betting and gaming entertainment on our mobile network.”

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“We have developed the Paddy Power Mobile website in cooperation with mobile gaming and lottery supplier Probability. This service is completely based on mobile users. After developing the games products in the last few months we now want to present it to our clients,” Grimes noted.

iPhone customers
“Support for iPhone users should be available within a few weeks. Furthermore, we are creating services for Android and other popular mobile devices. Our goal is to offer mobile games services that meet all mobile users, which enable them to navigate with no trouble from their mobile devices,” Grimes added.

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