The strong growth in customer deposits and activity which started in the second quarter of this financial year has accelerated into the third quarter, with December 2010 setting records for both player deposits and wagering activity.

Player deposits in the quarter to 31 December 2010 were 35% higher than in the previous quarter to 30 September 2010 (unaudited).

Players using iPhone and Android devices accounted for 27% of deposits in December 2010. These services fully launched only in August 2010.

Net Gaming Revenue in the quarter to 31 December 2010 was £1,482,000 (unaudited), an increase of 20% on the previous quarter to 30 September 2010 (£1,232,000 unaudited).

Net Gaming Revenue in the quarter to 31 December 2010 was also 30% higher than during the same period in 2009.

New customer acquisition also improved during the period. The Company acquired 48,102 new players in the most recent quarter, compared to 39,190 in the previous quarter, an increase of 22% quarter-on-quarter.

Influence of Weather Conditions On Trading

An internal analysis of trading data by the Company, supported by anecdotal information from customers, suggests that adverse weather conditions benefitted the Company during this period. Specifically, snowy days were the busiest in the period.

The strongest weather correlation found was that the days with the worst snow during December had, on average, 15% more mobile gambling activity than days without snow.

Commentary

Charles Cohen, Probability plc CEO, commented:

“This was a record quarter for Probability. It seems that the snow helped, and our hunch is that customers were turning to their mobiles for entertainment when they found themselves stuck at home or elsewhere.

Either way, what matters to us are the underlying trends which show that this business is on the right side of powerful technological and behavioral changes as people increasingly direct their attention to smartphones and tablets.

The best demonstration of this is the rapid takeup of our services on the iPhone. These users are now approaching 30% of our business, from a standing start in August. We have had great success in managing the upgrade path for players who buy an iPhone or Android device and want to take their gambling account with them.

We are uniquely positioned to take advantage of this trend, particularly as we will be operating from a lower cost base than before once we transfer our operations to Gibraltar from Alderney, and are able to explore opportunities in Italy and elsewhere from there.

As the trading update confirms, this is going to be a very exciting period for us.”

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Research giant Juniper says that the odds of this happening in the future are excellent. In fact, the research firm estimates that mobile gambling wagers will hit the $48 billion mark by the year 2015 from a combination of casino games, lottery and sports betting.

When you think about it, the mobile phone is the perfect tool to use for wagering money. You could gamble on the morning commute, in your cubicle at lunchtime or while dressed in your night clothes at 3 am. There will be a day, and it is not so far off, when people won’t go to the horse track any more or to a sporting event because they will be routinely able to place their bets from their hand-held devices. Mobile betting is poised to change the world of gambling and it’s sure to become a revolution in the online gambling industry.

Some European casinos are already generating as much as 15% of their business through mobile casino game platforms. Huge online casinos such as Bet365 and Ladbrokes already offers mobile gambling and it is expected that most every online casino will follow suit. It wasn’t so long ago that online casino gambling was the latest and coolest thing. Now the coolest thing is a mobile casino because the technology is expanding quickly.

What do you think? Will you welcome the opportunity to gamble freely on your mobile phone or do you think that it’s enough to be able to play poker, blackjack and slots on your home computer? People against the idea say “enough is enough”. There are many good arguments for opposing the idea. Maybe it will be too easy to wager your hard-earned money if every web-based casino offers mobile gambling. But then again, you have to be an adult to gamble online and aren’t adults allowed to make their own decisions?

Until the phenomenon becomes widespread, most of us will have to settle for gambling online from our laptops, PC or iPads. And, what’s so bad about that? The online casino games are big, colourful and really quite amazing on our large screens. The experience is very much like it is when you are sitting in a land-based casino. Plus, with the live dealer games like blackjack and roulette that are being offered today, the experience is even more astounding and life-like, so what’s the rush with mobile gambling?

If you were to talk to anyone in the UK today that is currently enjoying online casino action at one of the top European casinos such as GuruPlay, you will probably be told that they are totally satisfied with what these great online casinos offer. GuruPlay has all of the games you could ever hope for, it has a live casino as well which is very popular and drawing throngs of new players each day. Sure, mobile gambling is coming more and more, but for now it seems that most of us are 100% satisfied with the online gambling choices we presently have. Are you?

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So this means that you can legally play online pokies, blackjack, roulette, poker and all of the other great games the typical Australian casino offers. It’s a well known fact that Aussies like to gamble. Every large city in the country boasts at least one big casino and cities everywhere abound in pokey machine parlors. Pokies or slot machines are most definitely a big part of the Australian culture and the slot action online rivals any pokie parlor or land-based casino in the entire country. Today’s innovative and cutting edge casino software is nothing short of amazing. The graphics are crystal clear and colorful and the sounds make you feel just like you are sitting inside your favorite brick and mortar casino. You may find it interesting to know that the Australian poker machines and slots are known to be more profitable than other games. Generally speaking 10 to 20 percent of all money taken in is returned to the players which is considerably higher than what American poker machines and slots return, which is normally around 6%.

Another interesting tidbit of information regarding Australia and casino gambling in general is the presence of Aristocrat. This is an Australian company that designs and supplies casinos with gaming machines, gaming systems, services, electronic tables and ancillary equipment. This means that Australians are credited with being on the cutting edge of the gaming industry, both offline and on the web. Casinos the world over feature Aristocrat gaming machines and if you’re in doubt, check it for yourself the next time you drop into your favorite casino. The chances are high that you’ll see the Aristocrat name on a few of the machines there. These machines are so highly regarded that most of those you find in bars and land-based casinos have been copied online.

There are tons of websites and loads of information out there about all of the online casinos that offer services to Australians. When you start looking for an online casino to use, be sure that you are allowed to play in AUD. This will make it a lot easier for you to keep an eye on your bankroll so you don’t spend more than you win. Be sure too that there is a support service in place twenty-four hours a day, seven days a week. You also will want to make sure that the Australian online casinos you choose to play at accept Australian online banking methods. And last but not least, be certain that all of your favourite casino games like Australian pokies is offered. Have fun and enjoy the experience!

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The hassles of going to casinos are good enough reasons for not going there but for those who live on gambling, Online Casino Gambling would be an ideal solution. For placing an online bet, you just need to have an internet connection and after signing into your favourite casino, you can kick start playing casino games and placing bets. Through Online Casino Gambling, you can learn various strategies from time to time in order to win the game. But before starting with online gambling, it is important to follow certain guidelines because the online gambling industry is complex in nature with a number of dishonest and fake sites. The first and the foremost step is to choose a trustworthy Online Casino Gambling site.

Look for those sites which offer you the best of winning chances and high bonuses. Especially for the beginners, this choice plays a crucial role. Make sure that the Online Casino Gambling site is associated with a reputed accounting firm so that the safety of money invested is ensured. Though gambling offers a lot of fun, yet at the same time, it is a risky activity with huge amounts involved in it. While indulging yourself in Online Casino Gambling, it is significant to make sure that the gambling website is legal with all the required permissions. The success of any online casino depends largely on its world class customer service because of the virtual nature of the internet medium. Gambling through internet requires great assistance from the service providers so as to play smarter bets to mark your win.

It is vital to go through all different kinds of bonuses and promos that are being offered by Online Casino Gambling sites and choose the best and most profitable amongst them. It is always advisable to place smaller amounts as your bet to play a safe game while on the new Online Casino Gambling site. Check for the integrity and the status of the Online Casino Gambling site before taking any major risk. It is becoming popular among all the casino fans because while relaxing and sitting at home, you can play your favourite casino game with assured convenience and the safety attached to it.

The Online Casino Gambling is a little less stressful as compared to regular gambling at the local casinos. The only stress that you should take in gambling is to make sure that you are having enough fun or not. Enjoy Online Casino Gambling to the fullest.

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