mkodo supplies blue-chip betting and gaming operators such as 888, Blue Square and Sky Bet with mobile internet, mobile application and mobile marketing services. Spin3, a division of Spiral Solutions Ltd., provides complete, turnkey mobile solutions based on the industry’s leading mobile casino games.

Mark Gibson, mkodo’s Business Development Manager says: “We are always looking for ways to help our clients give their customers an excellent mobile experience whilst maximising their revenues from this channel. Mobile gaming is a natural add-on to the Sportsbook offering which is the bread and butter of our clients’ businesses. The partnership with Spin3 adds a further key supplier to the mobile casino games portfolio we are able to provide ‘off the shelf’ to our clients and we are delighted to be working with such an important player in this market.”

Matti Zinder, Head of Spin3 says: “We are looking forward to working closely with mkodo; a brand that has an excellent reputation and client base in the mobile Sportsbook market. The partnership opens up a rich new revenue stream for mkodo’s clients, who will be able to offer their customers access to our award-winning games portfolio.”

About mkodo

Set up in May 2001, mkodo provides a powerful and proven mobile platform that enables rewarding interactive relationships with customers through their mobile phones.

The mkodo Intelligent Mobile Platform (IMP) enables organisations to communicate interactively with their audiences using the mobile channel. The IMP is mkodo’s industry-leading flagship product and is available as a managed service or a software licence. Using mkodo’s expertise and off-the-shelf tools, clients can integrate SMS, mobile internet, mobile betting, mobile portals, applications, MMS and other mobile technologies in their mobile marketing, commerce, CRM, research, business efficiency or mobile content-delivery services.

mkodo’s blue-chip client base benefits from the highest quality technical and customer services. We have proven experience with thousands of successful activities across the globe. Clients include: 888, Rank Interactive, RNLI, Metro, Sky Bet, Ideal Shopping Direct, Sportech, Creation Financial Services, Turner Broadcasting, HPI, BBC, Reed Exhibitions.

About Spin3

Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world’s leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. With a complete offering that includes dynamic real and play-for-fun mobile casino games and systems, marketing services and innovative technologies, Spin3 is driving the interactive gaming market to new frontiers.

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The online casino games that have the same supplier usually are the same and do not have much differences. They might just have different logos and have a different color for the lobby.

For the intention of testing the games of the online mobile casinos, any online mobile casino that is from the same supplier of the software can be considered the same too, although they might have a few dissimilarities such as in the bonuses, the support, and in the depositing of the money and options of the withdrawal.

Furthermore it is essential to point out that you can also play for real money by depositing real money for online gambling in the mobile online casinos or you may play in the practice mode if you are playing just for the sake of playing and enjoying the game as a form of entertainment. It is up to you and you have the freedom to make up your mind what you prefer to do. If you do not have the habit of gambling or you are not interested to risk your money in the online mobile casinos, then you can just play the games of the casinos for passing your leisure time, for instance when you are going back home from office by train or vice versa. You have the freewill to decide.

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888, one of the world’s most popular online gaming entertainment and solutions providers, announces that it has entered, through a wholly owned subsidiary, into an agreement to acquire the assets comprising the Mytopia social games development studio from Real Dice Inc.

The assets acquired comprise:

• a games development studio, specialising in developing cross-platform social games and mobile casino games for smartphones, mobile handsets and social networking platforms including Facebook
• numerous games, including “Bingo Island 2” (one of the top Bingo applications on Facebook) and a social poker application using the “Pacific Poker” brand
• a real-time multiplayer mobile Poker application available for iPhone, Android, BlackBerry, Windows Mobile and J2ME handsets which has been installed by more than 1,000,000 users globally
• a technology platform for hosting and operating real-time social games on social networks and mobile
• a software licence for Particle Code™, a cross-platform application development framework for mobile devices and tablets

The assets acquired will form the cornerstone of 888’s social gaming and mobile strategy, offering a seamless experience across different platforms. Social network and smartphone gaming applications will also be offered to Dragonfish B2B partners, allowing them to take advantage of this fast-growing area of mobile casinos.

Gigi Levy, CEO of 888 Holdings, said:

“This is a very exciting deal for 888, and builds on our aim of providing a variety of entertainment destinations where people can enjoy a truly interactive experience on a multitude of platforms. Mytopia is one of the leading publishers of cross-platform social-games and this acquisition gives us an immediate footprint in the fast-growing social gaming arena, complementing our core offering and giving us access to millions of customers.

Improvements in mobile technology now mean more people are comfortable using applications on the move, and we expect significant growth in this area. The acquisition extends 888’s reach and market share in the fast growing social networks and smart mobile devices, such as iPhone and Android powered handsets, and leaves us well positioned to take advantage of this growth.”

Guy Ben-Artzi, CEO of Real Dice, said:

“888 understands where the market is going. Mytopia will thrive with 888’s infrastructure and expertise behind it and bring to 888 new revenue streams from virtual goods and micro-transactions on social networks and mobile devices. We both believe that an advanced social gaming creative and operational capability, along with technology to move faster in critical smartphone and emerging platforms like iPad, is the best way to connect with the next-generation of players.”

Notes to Editors

Real Dice was founded to develop multiplayer games for social networks and next-generation mobile devices like PalmOS, Windows Mobile, BlackBerry and Symbian platforms. Its focus is on creating rich, immersive games that enable users to play together across multiple platforms in real-time.

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Montreal, QC. June 28, 2010—mFortune Mobile Casino is launching an advertising campaign on Virgin, Sky and other satellite channels, offering players a free £5 bonus to play poker, blackjack, European roulette, bingo or any of their other mobile phone casino games, and keep the winnings. To participate, players need only text “FRUITS” to a shortcode or click on the banner above, and then download the free software.

The campaign starts and runs throughout the month of July featuring 30-second spot, throughout a number of channels and programmes promoting their popular mobile casinos. Estimated exposure is 5 million viewers, who will see the spot on average 3.5 times, for a total exposure of 17 million.

In addition to this advertising campaign, mFortune will be featured as the top advertiser on the Orange mobile internet portal, and every Orange customer who logs into the mobile internet will be exposed to this leading gaming brand.

“What we’ve learned from doing similar TV spots in the past is that these campaigns present excellent opportunities to reap the rewards of this increased brand exposure,” said Simon Wilson, Managing Director of mFortune. “As a result of our campaign, we expect the number of users searching for mFortune online to increase dramatically, along with conversion rates and user loyalty.”

mFortune ran a very successful TV campaign last November. “The boost we received from the last TV campaign was substantial,” said Louis Deering. “With this new campaign, with a higher quality ad and increased exposure, I’m excited about the potential.”

mFortune is the only major mobile casino to offer “pay-by-phonebill” deposits for players in the UK, allowing users to deposit without a credit card or third-party payment processor, which dramatically improves conversion rates. mFortune mobile casino is compatible with all popular mobile phones, including Blackberry and iPhone.

The TV ad campaign will run throughout the month of July.

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888 officially welcomed the addition of 10 new games into its online gaming mix. The games come hot on the heels of the upcoming worldwide football event taking place in South Africa. The interactive games are available on 888games, 888sportgames and gameonquickplay.

The inclusion of these games will bolster 888′s formidable gaming inventory and also reaffirms 888′s position as the leader of online gambling entertainment. The new games are divided up into three categories, namely: Football games (Slota Bonita, World Champions 2010, Keno Cup 2010, Top Trumps World Cup 2010, Top Trumps Football Stars 2010, Scratch Football and Hi-Lo Heroes 2010), Branded Slots (Monopoly and The Price is Right) and an exciting Hi-Lo game (Hi Lo Silver).

Itai Pazner, C.O.O of 888.com, said: “We are really excited to be releasing these games ahead of the world’s most popular sporting event. Our commitment to innovation, variety and gaming quality never rests. These new games provide entertainment aplenty for sports fans and traditional gamers alike. 888 will continue to provide the highest levels of gaming excellence to its customers.”

About 888.com
888.com is the World’s No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997, 888.com this year celebrates its 13th anniversary of being the pioneers of the online gaming industry. 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products: Casino, Poker, Bingo and Sports betting. 888.com’s goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust – with every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world.

It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. 888.com recently announced its first acquisition; the bingo business and assets from Globalcom. 888′s bingo brand, 888ladies, has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

888.com has been named by EGaming Awards as the best Casino Online for four years in a row, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complimenting 888.com’s position as the leading authority in gaming entertainment. 888.com sponsors Shane Warne from the world of cricket.

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