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Posted October 12, 2010 by GamblingKing in Mobile Casino
 
 

Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015


NEW YORK, Oct. 12 /PRNewswire/ — Reportlinker announces that a new market research report is available in its catalogue:

Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015

This report provides a thorough examination of the mobile gambling market, appraising optimal models for deploying and marketing mobile gambling services. It highlights the success of the Japan Racing Association (JRA) in developing a world leading betting application as well as the dramatic adoption achieved by VODone’s mobile lottery service in China.

To this end, this report provides country level forecasts for both China and Japan, as well as for the UK, which continues to be the market leader in mobile casino services. Key forecasts split by mobile casinos, mobile lotteries and mobile betting include:

* Number of users
* Average monthly wagers
* Total annual wagers
* Annual gross win

Key Questions Addressed by this Report:

* What is the scale of mobile gambling transactions in the key markets of China, Japan & the UK?
* How has the growth in consumer smartphone adoption impacted upon the evolution of mobile gambling services?
* What are the advantages/disadvantages of deploying browser-based apps for gambling services?
* What strategies should service providers deploy to maximise their revenue opportunity from mobile gambling?
* To what extent have traditional hurdles constraining mobile gambling growth been removed or ameliorated?

Executive Summary

ES1 Introduction

ES2 What is the Report About?

ES3 Types of Mobile Gambling

ES4 Driving Mobile Gambling Adoption

Table ES1: Established/Emerging Mobile Gambling Drivers

ES5 The Opportunity for Mobile Gambling

ES5.1 The Market for Mobile Gambling Services

i. Quantifying Mobile Gambling: Wagers & Gross Win

ii. Total Mobile Gambling Wagers

Figure ES1: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table ES2: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

iii. Total Mobile Gambling Gross Win

Figure ES2: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table ES3: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015.

ES6 Strategic Recommendations

ES6.1 Service Providers

ES6.2 Regulators

1. Drivers & Dynamics of Mobile Gambling

1.1 The Rise of Mobile Gambling

1.2 Mobile Gambling Drivers

1.2.1 The Dynamics of Mobile Gambling

Figure 1.1: Mobile Gambling – Selected Established & Emerging Drivers

i. Established Drivers

a. Convenience

b. Privacy

c. Ubiquity

ii. Emerging Drivers

a. The launch of the iPhone and the App Store

The Impact of the App Store

Apps & Gambling: Getting the Message Across

b. Apple allows Gambling Apps

c. Improved User Interface

Figure 1.2: Touchscreen Smartphones, Touchscreen Featurephones – HTC Legend & LG Sentio

d. Smartphones are increasingly popular…

e. …and Smartphones possess GPS

f. The Rise of M-Commerce/M-Banking

g. The World Cup

h. Mobile Internet Adoption is Increasing

i. Deregulation of Gambling Services (primarily Europe)

1.3 The Demographics of Mobile Gambling

1.4 Types of Games and Services

1.4.1 Casino Style Gambling

Table 2.1: Traditional Casino Games Popular with Online Gamblers

1.4.2 Lotteries

1.4.3 Sports Betting

2. The Evolution of Mobile Gambling Services

2.1 Developed Markets: Mobile Gambling After the iPhone

2.1.1 The App-Based Approach: Aiming for the Multitasking Generation

2.1.2 Content Discovery: Browser or Storefront?

i. Advantages of a Browser-Based Approach

a. Browser-Based Applications Have No Porting Costs

b. Browser-Based Apps Have No Memory Constraints

c. Browser-Based Apps/Content is Portable

ii. Disadvantages of a Browser-Based Approach

a. Browser-Based Services Require Connectivity

b. Browser-Based Applications Can Be Slow

c. Mobile Networks Will be Unable to Cope with a Browser-Based Model

d. Mobile Browsers Are Not Application Platforms

iii. The Rise of the Hybrid – Opportunities for Thin Clients

2.2 Emerging Markets: From Communication to Entertainment

2.2.1 Case Study: PhilWeb

2.3 Evolving Business Models

2.3.1 Trusted Brands or New Entrants – B2B vs D2C

i. B2B

Figure 2.1: B2B Value Chain, Mobile Gambling

a. Case Study: Spin 3

ii. D2C

b. Case Study: Probability

Company Background

Products and Services

c. Case Study: Betfair

Company Background

Products and Services

d. Case Study: Cellectivity

Corporate Background

Geographic Spread

Key Clients and Strategic Partnerships

High Level View of Offerings

3. The Opportunity for Mobile Gambling

3.1 Regulation – A Brief Overview

3.2 North America

3.2.1 Case Study: USA

i. Regulation

ii. Future Prospects

3.3 Latin America

i. Future Prospects

3.4 Western Europe

3.4.1 UK

i. Opportunities

3.4.2 Rest of Western Europe

i. Opportunities

a. Spain

b. France

c. Germany

3.5 Central & Eastern Europe

3.6 Far East & China

3.6.1 China

i. Overview

ii. Early Deployments

iii. VODone: The Leading Mobile Lottery

iv. Future Prospects

3.6.2 Japan

Figure 3.1: iPAT Access Via Mobile

Figure 3.2: Japan Horse Racing 2009: Total Wagers ($27.75 billion)

i. Future Prospects

3.6.3 South Korea

3.7 Indian Sub-Continent

3.8 Rest of Asia Pacific

3.9 Africa & Middle East

4. Forecasts by Sector

4.1 Introduction

4.1.1 Quantifying Mobile Gambling: Wagers & Gross Win

4.1.2 General Prevalence

Figure 4.1: Gambling Commission Estimate of UK Mobile Gambling Prevalence, % Adult Adoption, June 2006-June 2010

4.2 Mobile Casinos

4.2.1 Mobile Phone Users Who Gamble Using Casino Type Services

Table 4.1: Percentage of Mobile Users Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2008-2015

Figure 4.2: Number of Mobile Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2008-2015

Table 4.2: Number of Mobile Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2008-2015

4.2.2 Mobile Casino Average Monthly Wager

Figure 4.3: Average Monthly Stake ($) Per User, Mobile Casino Services Split By UK & 7 Key Regions 2009-2015

Table 4.3: Average Monthly Stake ($) Per User, Mobile Casino Services Split By UK & 7 Key Regions 2009-2015

4.2.3 Total Mobile Casino Stakes

Figure 4.4: Total Annual Stakes ($m) Mobile Casino Services Split By UK & 8 Key Regions 2009-2015

Table 4.4: Total Annual Stakes ($m) Mobile Casino Services Split By UK & 8 Key Regions 2009-2015

4.2.4 Total Mobile Casino Gross Win

Figure 4.5: Total Mobile Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2009-2015

Table 4.5: Total Mobile Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2009-2015

4.3 Mobile Lotteries

4.3.1 The Market for Mobile Lottery Participation

i. Users Who Buy Lottery Tickets via Their Mobile Phone

Table 4.6: Percentage of Mobile Phone Users Who Play Lottery Games via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

Figure 4.6: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

Table 4.7: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

4.3.2 Mobile Lottery Average Monthly Wager

Figure 4.7: Average Monthly Wager ($) Per User, Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.8: Average Monthly Wager ($) Per User, Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.3.3 Total Mobile Lottery Wagers

Figure 4.8: Total Wagers ($m), Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015.

Table 4.9: Total Wagers ($m), Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.3.4 Total Mobile Lottery Gross Win

Figure 4.9: Total Mobile Lottery Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.10: Total Mobile Lottery Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015

4.4 Mobile Betting

Table 4.11: Percentage of Mobile Phone Users Who Engage in Betting via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2008-2015

Figure 4.10: Mobile Users (m) Who Place Bets via Their Mobile Phone Split By UK, Japan & 8 Key Regions 2009-2015

Table 4.12: Mobile Users (m) Who Place Bets via Their Mobile Phone. UK, China, Japan & 8 Key Regions 2008-2015

4.4.1 Mobile Betting Average Monthly Wager

Figure 4.11: Average Monthly Wager ($) Per User, Mobile Betting Services Split By UK, Japan & 8 Key Regions 2009-2015

Table 4.13: Average Monthly Wager ($) Per User, Mobile Betting Services Split By UK, Japan and 8 Key Regions 2009-2015

4.4.2 Total Mobile Betting Wagers

Figure 4.12: Total Wagers ($m), Mobile Lottery Services Split By UK, Japan and by 8 Key Regions 2009-2015

Table 4.14: Total Wagers ($m), Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.4.3 Total Mobile Betting Gross Win

Figure 4.13: Total Mobile Betting Gross Win ($m) Split By UK, Japan & 8 Key Regions 2009- 2015

Table 4.15: Total Mobile Betting Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015

4.5 Total Market for Mobile Gambling Services

4.5.1 Total Mobile Gambling Wagers

Figure 4.14: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table 4.16: Total Wager ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Figure 4.15: Total Wager ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.17 Total Wager ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

4.5.2 Total Mobile Gambling Gross Win

Figure 4.16: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Table 4.18: Total Gross Win ($m) on Mobile Gambling Services Split By Betting, Lottery & Casino 2009-2015

Figure 4.17: Total Gross Win ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

Table 4.19: Total Gross Win ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2009-2015

5. Hurdles to Deployment and Adoption

5.1 Introduction

Figure 5.1: Addressing Key Hurdles to Mobile Gambling

5.2 Trust

5.3 Processing of Payments

5.4 The User Interface

5.5 Data Cost

5.6 Industry Structure

5.7 Network Coverage

5.8 Acceptance

5.8.1 Problem Gambling

i. Gamcare

5.9 Age Verification

Glossary

To order this report:

Wireless Technology Industry: Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015


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