mFortune Invites Users to Test Mobile Bingo Software
We’ve got some big news about mFortune / mmmBingo: mFortune Mobile Casino will run an advertising campaign on a major UK TV network, ITV.\, which will run for 10 days an reach an estimated 17 million viewers! What’s more, they’ve combined this TV campaign with a front page ad on the Orange WAP portal in the UK, the main landing page for all internet surfing for Orange users in the UK. The ad will invite users to test their popular Mobile Bingo software with a free 5 pound bonus.
mFortune Mobile Casino will launch an advertising campaign on major UK TV network, ITV, on November 25 promoting their popular mobile bingo site. mFortune expects this ad campaign to dramatically increase their user base and brand recognition, and increase conversion rates and user loyalty from their existing marketing channels.
The new ad campaign from mFortune invites users to text “bingo” to a short code to receive a free 5 pound bonus to test out the mobile software. The ad, which is 10 seconds long, will run 3 times a day until December 5, 2009. Estimated exposure is 5 million viewers, who will see the spot on average 3.5 times, for a total exposure of 17 million.
In addition, during this time, mFortune will be featured as the top advertiser on the Orange mobile internet portal, exposed to every Orange customer who logs into the mobile internet during this time.
Income Access affiliate manager Louis Deering. “However, I think this TV campaign is proof that mobile gaming has now entered the mainstream,….”
mFortune offers a wide variety of high quality mobile casino games, including Bingo, Greyhound Racing, Roulette, Blackjack, Sexy Poker and their newest, Pirate’s Treasure.
“Over the past year we’ve watched the mFortune program grow by leaps and bounds, proving that a mobile casino product can compete with online casinos in terms of revenues and new player acquisitions,” said Income Access CEO, Nicky Senyard.
mFortune is the only major mobile casino to offer “pay-by-phonebill” deposits for players in the UK. This feature allows users to deposit without a credit card or 3rd party payment processor, which dramatically improves conversion rates.
About mFortune
mFortune Mobile Casino is owned and operated by In Touch Games Ltd, a well known manufacturer of coin-operated gambling machines, and is licensed by the UK gambling commission. mFortune is fast becoming the number one mobile phone casino in UK, supporting over 400 mobile handsets, including the iPhone. 10 high quality 3D Java games including bingo & Live H2H Dog Racing, both with real time admin & live chat.
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