(PRWeb UK) September 2, 2010

Mobile lotteries in emerging markets dominate short term growth while deregulation of remote gambling also key to future expansion

Hampshire, UK – 2nd September 2010: A new report published today by Juniper Research has found that a combination of mobile casino, lottery and betting service launches in major emerging markets led by China allied to liberalisation of remote gambling legislation across the US and Europe will see the scale of annual wagers on mobile gambling exceed $48bn by 2015.

The report studies gambling services on a country-by-country basis. It finds that, in recent years, the Japan Racing Association’s iPAT service had been responsible for the bulk of global mobile gambling transactions, with casino/betting services in the UK accounting for much of the remainder. However, the sharp surge in adoption of the mobile lottery service launched by VODone will help propel China into third place in terms of mobile gambling transactions.

State lottery providers are anxious to explore new distribution channels, with US lottery sales from traditional outlets in decline. The upshot is that several lotteries are in the latter stages of discussion with mobile technology providers with a view to launching mobile lottery services in 2011.

Meanwhile, the US market is also poised to see the introduction of its first mobile lottery services. According to report author Dr Windsor Holden, “State lottery providers are anxious to explore new distribution channels, with US lottery sales from traditional outlets in decline. The upshot is that several lotteries are in the latter stages of discussion with mobile technology providers with a view to launching mobile lottery services in 2011.” In addition, the report observes that impending legislative changes in the US may herald an opportunity for mobile casino operators in the medium term.

Other findings from the Mobile Gambling Markets report include:

• End-users have eschewed multiplayer mobile gambling apps, preferring to multitask while playing “snacking” applications
• While Apple has begun to permit gambling apps to be sold via the App Store, the majority of service providers are opting for a browser-based approach

A whitepaper exploring the mobile gambling marketplace, “Good Odds for Mobile Gambling” is available to download from the new Juniper Research website today. To explore additional features of the new site and to register for free whitepapers/blogs, please go to www.juniperresearch.com.

Further details of the study ‘Mobile Gambling Markets: Casinos, Lotteries & Betting 2010-2015’ can be downloaded from the Juniper website.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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Online gaming is always breaking new ground with innovative ideas to give gamblers plenty of choices for where and how they conduct their gambling interest, and now you can add mobile gaming to that list.

Who would have thought ten years ago that you would be able to sit in your doctor’s office waiting to be seen and instead of reading the same boring magazines that you have read a thousand times, you could actually be playing your favorite slot game or a little blackjack on your phone for real cash.

A year ago you could only find a handful of online gaming sites offering mobile gaming, but now there are numerous different types of casinos and other types of gambling like bingo and poker available to all mobile gamblers. This is a huge new market for players and a very simple and convenient method to enjoy your gambling play time.

The convenience in being able to wager on the go is completely freeing because you no longer need to be sitting in front of your PC in your living room or office to play some slots or spin the Roulette wheel. You can now sit outside on a beautiful day enjoying the sounds of nature at your local park and hear the sounds of slot jackpots going off at the same time. That is music to my ears and pocketbook.

These mobile casinos operate the exact same way as their larger full casino versions that you join online. They offer a smaller sampling of games right now, but I am sure in time you will be able to enjoy more and more of the games you love right on your cell phone. Bonuses are offered for mobile gamblers when they register an account and players enjoy the same great banking options and customer service they have become accustomed to at the larger downloaded casinos.

One of the best methods of finding the right mobile casinos is to visit websites that offer mobile casino reviews. The reputable review sites have tested all of the casinos offering mobile games for fairness and excellent customer support and present visitors with their top recommendations. Look for review sites that have been online for a number of years and that are not blasting visitors with tons of advertisements.

The reception and graphics are exceptional and game play is just as fast and smooth as a PC casino. You can sit in your car or in any waiting room, or just out on your front porch at night with all the great technology and graphics of some of the very best online gaming sites. Bingo, Poker and Casinos are all joining in on this new area of online gaming and if you have not tried mobile gaming yet I highly recommend giving it a try by stepping into the new age of cyber gaming.

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Online casual games and mobile games are becoming increasingly popular. At the GAMES CONVENTION ONLINE the research institute gamematrix and games publisher Greentube, a leading developer and provider of Gaming Solutions for the Internet, mobile devices and iTV, presented the first results of their study, which compares demographic data provided by several market research institutes and analyses the user behaviour of online and mobile casual gamers. The study is based on current data provided by (among others) Greentube, the digital research institute comScore and the Today’s Gamers Study 2009 as well as research results of the associations BITKOM and BVDW.

The study showed, there are two dominant age groups at online casinos. The study showed that 26 percent of all internet game players are in the age group between 35 and 44 years of age. They also discovered that “online gaming remains more popular with 55 year olds”. For the under 35 age group, mobile games, including mobile casinos, are the most popular. Typically, playing mobile games increases in popularity as the age of the players goes down.

A very important finding for online casino providers is that the majority of players come from disparate income levels: higher income and lower income. Oddly enough, the study showed that middle income level players were “below average” participants. They also discovered that online players have a higher probability to spend.

In 2006, according to a study by m:metrics, only 2.5% of all mobile phone owners in Germany had downloaded a game to their devices. According to figures from comScore the number of mobile gamers in 2008 had risen to 10.9 million.

Positive factors of influence on the likelihood of downloading
Particularly the iPhone, with 14% of all downloads, has supported this development. Where public transport represents the main mode of transport, use of mobile phones in general is promoted

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888, one of the world’s most popular online gaming entertainment and solutions providers, announces that it has entered, through a wholly owned subsidiary, into an agreement to acquire the assets comprising the Mytopia social games development studio from Real Dice Inc.

The assets acquired comprise:

• a games development studio, specialising in developing cross-platform social games and mobile casino games for smartphones, mobile handsets and social networking platforms including Facebook
• numerous games, including “Bingo Island 2” (one of the top Bingo applications on Facebook) and a social poker application using the “Pacific Poker” brand
• a real-time multiplayer mobile Poker application available for iPhone, Android, BlackBerry, Windows Mobile and J2ME handsets which has been installed by more than 1,000,000 users globally
• a technology platform for hosting and operating real-time social games on social networks and mobile
• a software licence for Particle Code™, a cross-platform application development framework for mobile devices and tablets

The assets acquired will form the cornerstone of 888’s social gaming and mobile strategy, offering a seamless experience across different platforms. Social network and smartphone gaming applications will also be offered to Dragonfish B2B partners, allowing them to take advantage of this fast-growing area of mobile casinos.

Gigi Levy, CEO of 888 Holdings, said:

“This is a very exciting deal for 888, and builds on our aim of providing a variety of entertainment destinations where people can enjoy a truly interactive experience on a multitude of platforms. Mytopia is one of the leading publishers of cross-platform social-games and this acquisition gives us an immediate footprint in the fast-growing social gaming arena, complementing our core offering and giving us access to millions of customers.

Improvements in mobile technology now mean more people are comfortable using applications on the move, and we expect significant growth in this area. The acquisition extends 888’s reach and market share in the fast growing social networks and smart mobile devices, such as iPhone and Android powered handsets, and leaves us well positioned to take advantage of this growth.”

Guy Ben-Artzi, CEO of Real Dice, said:

“888 understands where the market is going. Mytopia will thrive with 888’s infrastructure and expertise behind it and bring to 888 new revenue streams from virtual goods and micro-transactions on social networks and mobile devices. We both believe that an advanced social gaming creative and operational capability, along with technology to move faster in critical smartphone and emerging platforms like iPad, is the best way to connect with the next-generation of players.”

Notes to Editors

Real Dice was founded to develop multiplayer games for social networks and next-generation mobile devices like PalmOS, Windows Mobile, BlackBerry and Symbian platforms. Its focus is on creating rich, immersive games that enable users to play together across multiple platforms in real-time.

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Since its establishment in 2005, Spin3 has grown to boast a full service portfolio that includes 18 JAVA and nine web application games in 11 different languages across 20 international clients, including Ladbrokes, All Slots, Zero36, 32Red, WJMC, 777Mobile, and Jackpot City. Spin3’s achievements have been recognised with multiple awards over the last five years including ME’s Best Mobile Gambling Company, Gold at the Juniper Research Future Mobile Awards, MCA’s Gold Award for the Best Mobile Game and Gambling Services and MCA’s Silver Award in the Most Innovative Business Model category.

Spin3 has led the development of the mobile gambling industry since its inception. In this time, its commitment to innovation has resulted in a number of industry firsts including Spin3 becoming the first specialised mobile gambling provider to earn the software accreditation seal from the independent player protection and standards organisation eCOGRA in 2009.

Matti Zinder, Head of Spin3, said, “Spin3 is a founding player in the lucrative and successful mobile casino industry. We are proud of what the industry has become and extremely excited about where it is headed, especially with recent developments in regulation across Europe. IGE is the first date in the diary for the gambling and iGaming industry. There is no more fitting place to celebrate our achievements over the past five years.”

In another industry-first, Spin3 developed the first commercially available play-for-real Web Application platform of casino games. Since then, its portfolio of web-app games has grown to nine games and is available on smartphones with advanced web browsers including iPhone, iPod, Google Android and BlackBerry® phones, highlighting Spin3’s commitment to supporting the leading handsets in the market.

Matti Zinder continues, “Our success has been based on a simple philosophy; providing individually tailored packages of leading games, a robust back office system and support services to meet each clients’ needs. We see our clients as our partners, which means that we work together to deliver the right solution to meet their individual needs. Combining our mobile and gambling expertise with the most advanced games, comprehensive 24/7 customer and back office support, is the secret to our success.”

“The iPhone and the BlackBerry have set the tone for the mobile industry in the past few years. Its impact has been seismic — revolutionising the mobile handset and content industries. We believe 2010 will see a huge growth in the consumption of mobile games and content through the iPhone, the BlackBerry and the Android platform. Our ability to develop games with advanced graphics and game play for the industry’s leading technologies places us in the best possible position to drive this growth, and enable our clients to capitalise on the consumer demand for mobile casino services. There is a lot more to come from Spin3 and with large European markets like Italy and France looking to regulate and open up to iGaming services in the year ahead, it’s never been a more exciting time for the mobile gambling industry.”

Spin3 will be exhibiting at the International Gaming Expo in London from 26th – 28th January, 2010 on the Microgaming stand # 5240.

About Spin3 (www.spin3.com)

Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world’s leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete offering includes dynamic wireless real and play-for-fun casino systems, flash casino, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.

About Microgaming

Since the company developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique ‘partnership’ approach to working with operators; Microgaming powers 120 of the world’s most profitable casino sites. The company’s front and back-end software supports multi-player, multi-language games — over 400 of them, all uniquely branded and provides platforms for land-based and wireless gaming. The Microgaming Progressive Jackpot Network is the world’s largest progressive and has paid out a record $290m.

The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. Spin3 is not endorsed, sponsored, affiliated with or otherwise authorized by Research In Motion Limited.

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Megah Moolah is the third progressive slot game to have been ported over to 32 Red’s new mobile casino. It follows Fruit Fiesta and Major Millions which become available last month and with jackpots ranging from guaranteed payouts of £30,000, £250,000 and now one million pounds, there are few experiences more thrilling than spinning these game’s reels on your mobile.

Microgaming and Spin3 have released the well known progressive slot game in a mobile slots format and 32 Red have been quick to a it to their mobile casino line-up. As of today, players at 32 Red will able to play the game dubbed ‘the millionaire-maker’ on their mobile and smart phones (including iPhone).

Mega Moolah is a 5 reel progressive mobile slot game that starts it’s jackpot count at 1 million Pounds/Euro/Dollars depending on the casino you’re playing at (hence the millionaore-maker moniker). It holds the record for the largest ever online progressive jackpot – 6.3 million Euro won by a player from Greece back in May last year. Until now, Mega Moolah was only available for play on PC’s. The game has automatically become the largest progressive jackpot available to be won on a mobile device.

32Red is one of the most popular casinos on the internet. It has been awarded the Casinomeister Casino of the Year award every year for the last six years and gives all new players a bonus worth up to £300 when they register an account for the first time.

The move seems to have suited the game very well, with the slot’s trademark graphics and excellent bonus features showing up excellently on large-screen phones such as the iPhone.

“The addition of Mega Moolah means it joins Fruit Fiesta and Major Millions in our suite of progressive slots,” said Stephen McDonald, Mobile Marketing Manager for 32Red.com.

“All of our iPhone casino games are produced to the highest standards so players of mobile Mega Moolah can expect nothing but the best. In fact, we’re confident that online players will immediately recognise their favourite jackpot game and enjoy the same great buzz on the go as they would in the online casino.”

The award-winning Gibraltar-based online casino launched its mobile casino in early-2008 and stated that the platform has since gone on to establish itself as ‘one of the early leaders in the burgeoning mobile entertainment market’.

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Gambling at online poker sites and internet casinos is nothing new, but improved technology has caused more people than ever to use mobile devices to enter online gambling destinations. Statistics from a study provided by at Lucky Blackjack, an authority site for online blackjack information, asserts that the first two months of 2010 saw a 18% increase in bets being placed through mobile devices. This percentage of mobile gambling is projected to continue to grow because transportable technology will see more expansion to the public consumers.

Better cell phone technology is bringing more players to online casinos in 2010.

Over the past few years PDAs and cellular phones have increased processing capabilities to make connecting to the internet easier than ever. A new generation of consumers has embraced the technology to enter the internet through their phone. This is no doubt the outcome of people who are on the go who are using technology to assist them in executing their everyday online needs.

Currently the iPhone and Blackberry have dominated the market with but two new mobile phones are expected to challenge with their improved technology. Analysts expect Window’s HDT HD2 and the Google phone to put even more users onto the internet through mobile technology. In preparation more and more online casinos are popping up, ready to serve the future customers with mobile casinos, who will be connecting through their phone.

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Members can deposit and withdraw funds, receive bonuses and enjoy fantastic graphics all straight through their mobile. Members of the online version of Casino Tropez can use an existing account on their mobile phone, allowing them to switch between playing on their mobiles and online, at their convenience.

Casino Tropez Mobile supports more handsets than any other mobile casino operator. This number is constantly increasing as more handsets are
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For this year, it is estimated that more than 380 million users will populate the mobile gambling market and this increasing tendency will be kept in the years to come. The Juniper Research report emphasized that the gambling operations conducted in the Far East have been developed to a certain level; European countries are also gradually used in the gambling industry. The market will be further developed due to the lax legislation and considering a long-term perspective, the United States of America market is a remarkable market as far as the potential is concerned.

This report conducted by Juniper Research also noted that the forecast gambling action services from the overall income in 2007 of only 106 million US dollars will increase to an incredible 32 billion dollars. In the present, United Kingdom is the world’s largest mobile gambling user but predictions state that US will reach number one in 2012.

Another major reason why the mobile gambling is currently expanding at a very high pace is because the global smart phones shipments will exceed the notebook computers sales in the next 3-4 years. According to a recent conducted In-Stat market research report, in the next few years, the global smart phone sales will grow more than 30 percent, but its total share of the mobile phone market will be further expanded in the years to come, which means that the future of its annual shipments will exceed notebook sales.

It is quite obvious that the mobile gambling boom of 2010 is a certain thing if you think of the many online gambling applications developed for almost all smart phone platforms: Symbian, Windows Mobile, Apple, Android and more. The mobile gambling market has developed so high that basically you can find just about everything regarding gambling: mobile casions, poker, sportsbooks, spread betting and more. Making a simple connection between the smart phone sales boom, the mobile gambling smart phone applications and the variety of gambling types, it is easy to understand why the mobile gambling industry is growing from year to year and still has not reached its full potential.

Mobile Poker is the most popular application in mobile gambling thanks to its variety of forms: blackjack, baccarat, craps, single deck blackjack and many more. But all the other forms of gambling (especially sports betting) are continuously becoming more and more popular among mobile phone users from all over the world.

All things considered, thanks to the development of the Internet, mobile phones and technology, the mobile phone gambling market is far from reaching its full potential as it will continue to grow for the next couple of years as it offers many advantages like the possibility to earn money (obvious), gambling “on the go”, anti-boredom solution and many others as well.

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